Such a simple but interesting topic, ‘Social Media’; the two words have successfully been able to bring the whole world in to one common digital platform where we can easily interact with each other within the click of a mouse. Going back a decade back, it was telecommunication on which we had to depend in order to maintain the relationship between the near and dear ones. Even before this, it was the letters that use to serve the purpose of communication. But people like Mark Zuckerberg (Facebook), Evan Williams (Twitter) had successfully been able to provide real time interaction between people. Now, we do not have to wait for days for the response of our letters. Just a simple login and you start there.
If social media has helped people to communicate with each other on one hand then it has also helped many businessmen and young entrepreneurs to advertise their product. Today, there are a plethora of e commerce websites that are increasingly using social media marketing in order to spread more awareness about their product or services.
Youtube on the other hand, proved to be a dignified platform for all those people with talents to expose them to the world. Be it PSY of the Gagnam Style fame or Dhanush of Kolaveri D these people have reached the hearts of the millions whether young or old around the world and have redefined the word VIRAL. Language did not seem to be a barrier for them. Quality content with a proper marketing and few simple tricks can really set the magic wands for your talent and let the whole world know about it.
Well, with the increasing penetration of internet usage in every country of the world it is no doubt that social media is going to be a very effective tool for communication in the long run. Who knows? In the coming future they might replace the phones. Only time is going to tell that…..